You have at most 5 seconds to make a positive impression
Back in the day, everyone talked to each other. If you needed to get your car fixed or find a dentist you would simply ask a friend. In today’s world, people don't talk to each other as much. So as a shop owner, you may not order parts or equipment online but chances are you turn to the Internet for personal or household items such as the best deal on a lawn mower or where to purchase your favorite golf clubs. Just remember that your potential customers shop for you the same way.
It all starts when John Q. Public realizes after 3 weeks that the check engine light is not going to go off on its own. JQP hops on Google and does a search for “auto repair Charleston IL.” A list pops up in front of him. There are two listings at the very top but then there are more with little balloons next to them. The guys at the top pay huge money to be there. The balloons get more traffic and truly cost nothing. You simply have to know how to get to the top of the list. We do that for you.
Once you are found on Google, the potential client may look at your Google reviews or they may just click on the link to your website. This is crunch-time! You have five seconds at most to make a positive impression. The viewer must see something that appeals to them on the home page of your website. Just a tip ... showing off your Billy Gibbon's beard while wearing a skull cap with flames is a bad idea.